AM DIGI Blog

Consumer data privacy has always been a hot topic issue within the digital advertising industry. Recently, legislation and announcements from major technology companies are in favor of providing users with more control over their data. With these new measures, it’s natural to feel nervous about the impact data privacy will have on programmatic advertising. AMDigi…

When making any major decision, most people can agree that it’s important, even vital, to have all the necessary information before deciding on anything. That remains especially true with programmatic advertising. Transparency around a business’s digital marketing campaign stems from possessing all the necessary data upfront. This includes data about who the target audience is,…